A celebration of spring’s vibrant blossoms through music and
community! Join us on 12th April at The Hill Joint for an
enchanting evening filled with soulful performances, warm
gatherings, and the beauty of nature in full bloom. Let’s
welcome the season of renewal with melodies, laughter, and
togetherness.
Register your act now.
About us
Echo Records is a music production company established in 2016 in Pakistan. EDedicated to producing exceptional music content and curating top-tier musical concerts and festivals. The company's cutting-edge live music studio and two amphitheatres at Lok Virsa in Islamabad provides world-class facilities for music production and performance. It has played an important role in collaborating with renowned artists, nurturing emerging talents, and providing them with platforms to showcase their abilities, including prestigious stages like Pepsi Battle of the Bands, Nescafe Basement, and Coke Studio.
Echo Records has curated impactful events, including launch concerts for notable artists like Hasan Raheem, Abdul Hannan, and Bayaan. The label has also organised charity events supporting flood victims. Echo Records also takes pride in its longstanding partnership with Lok Virsa's annual cultural festival since 1981.
Echo Records is a driving force in Pakistan's music evolution, continuously pushing boundaries and redefining the landscape. The Label's unwavering commitment to quality, innovation, and community engagement has made it a cornerstone of Pakistan's music scene. Echo Records is a place where music thrives, and new talent emerges.
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be loud - be musical
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From what started as a jam room in an apartment building to a renovated rooftop amphitheater in the heart of the Capital, we have worked with the finest artists of Pakistan and provided the young musicians opportunities to play at Pepsi Battle of the Bands, Nescafe' Basement and Coke Studio.
Today, we are running a fully equipped live music studio and two amphitheaters in Islamabad at Lok Virsa.
OUR HISTORY
We believe in quality and sincerity
in delivering the best experience
to our clients, artists and fans.
Our Services
CONCERTS & FESTIVALS
ARTIST MANAGEMENT
CURATION
STAGE DESIGN
SOUND SETUP
SECURITY
LIGHTS
MARKETING
PRINTING
Content Production
AUDIO &
VIDEO PRODUCTION
MUSIC VIDEOS
DOCUMENTARIES
DISTRIBUTION
Sunsets, Music. Good Vibes.
Rooftop Amphitheater in the heart of Islamabad with a breathtaking view of the Margalla Hills.
THE HILL JOINT
Echo Indies is Pakistan’s first online music series with original songs composed and written by independent artists from all over Pakistan. Set up in a live audio and video recording studio setting in Islamabad by echO records. This music series intends to be one of the biggest music platforms for Pakistani youth on Youtube and Spotify.
ECHO INDIES

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At the core of the project lies the fervent promotion of cultural heritage and the amplification of its role in bolstering the economy, attracting investment, fostering vibrant industries, enriching education, nurturing literature, alleviating poverty, upholding human rights, and propelling human development.
Culture Meets Creative Economy
Merge incubation center
- Establishing cultural complexes, museums, and industries alongside art and craft galleries, artisan villages, and centers of excellence. This creates a holistic ecosystem that breathes life into tradition, empowers artisans, and fosters artistic innovation.
- Engaging in meticulous research, systematic collection, thorough documentation, scientific preservation, and effective projection of cultural knowledge. This ensures the safeguarding and transmission of heritage for future generations, while simultaneously making it accessible and engaging for broader audiences.
- Investing in research, systematic collection, documentation, scientific preservation, and dynamic projection of cultural dissemination. This reiterates the project's unwavering commitment to safeguarding and sharing cultural knowledge, emphasizing the importance of both preservation and accessibility.
Our Mission
- Fuelling economic growth and opportunity through the cultural and creative industries. We achieve this by providing a one-stop solution:
- ·Startup incubation: MIC nurtures creative startups with expert guidance, resources, and a supportive community.
- Investment opportunities: We connect startups with investors who share their passion for cultural impact.
- Content development: We help startups tell their stories through compelling narratives and cutting-edge technology.
- Tech development: We bridge the gap between tradition and innovation, equipping startups with the tools to thrive in the digital age.
- ·E-commerce: We open doors to the global market, empowering startups to share their products and services with the world.
- But MIC is more than just resources; it's a space for collaboration. Our co-working space fosters connections, breeds ideas, and unlocks the potential for every startup to add value and scale their impact.
- Beyond incubation, MIC is part of a powerful partnership. We've joined forces with the National Institute of Folk and Traditional Heritage to:
- ·Develop high-quality audio-visual content: Amplifying both folk and contemporary music, not just for Pakistan, but for the world.
- Create a sample library for international licensing: Sharing Pakistan's unique sounds with artists and producers everywhere.
- Empower artists: Equipping both folk and contemporary artists with the skills and knowledge they need to thrive.
- ·Nurture the next generation: Offering short diploma courses targeted at the youth, fostering cultural awareness and passion.
Culture is a language of peace and connectivity. It is also a very substantial part of any human identity. Folk Culture has always held a very strong footing in the creative landscape of Pakistan.
echO thrives to connect
Pakistan's indigenous folk artists to the world for collaborations.
HERITAGE & CULTURE

Folk and Traditional Artists have preserved music instruments and practices that have been passed on for centuries.
echO is working to preserve the unique sound scape of these indigenous artists and their instruments through an online audio and video series "VIRSA" coming very soon on digital platforms.
Music & dance
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ZOHA ZUBERI
Singer/Songwriter
I recorded my first song with echO and did my first live show with them as well. The journey has been rewarding.
EMAN AZAM
Singer/Songwriter
I love the vibe and the energy we get to experience with echO as n artist.
MALIHA JAVED
Pop Artist
There is a variety of new sound styles that are unheard in Pakistan like the ones I do with electronic music. I got to execute it with echO.
TASEER HAIDER
Singer/Songwriter
Social media has helped me realise my passion but I don't see a roadmap to make it structured.
MUSTAFA PASHA
Singer/Songwriter
Echo is the only platform supporting original music and artists. It is a haven form musicians like myself.
RAVEED GIL
Classical Vocalist
Our youth is losing the heritage of classical music as no one presenting it properly
REVIVE THE AUDIENCE

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